Clarity, Structure & Better Decisions

I help healthcare, life sciences and scaling organisations cut through complexity based on strategic insights & aligned priorities, and implement operating structures & effective governance, on a path to excellence & growth.

Value creation in the ecosystem of scaling healthcare and life-sciences organisations

Why scaling businesses

Why Healthcare, Pharma & MedTech

  • I work with scaling organisations because rapid growth exposes gaps in governance, decision-making and operational execution that determine long-term success.

  • Drawing on my experience in strategy, organisational design and evidence-based decision support, I help leadership teams align priorities, strengthen operating models, and execute at pace — ensuring growth is sustainable and momentum is preserved.

  • I focus on healthcare and life sciences because the sector operates at the intersection of science, regulation and patient outcomes — where complexity is high and the cost of poor decisions is real.

  • My experience across evidence generation, analytics and organisational design enables me to help leadership teams bring disciplined clarity to strategic choices, translate them into actionable plans, and create organisational structures that reliably deliver results.

Tailored Scaling Solutions for
Insights, Excellence and Governance

My work sits at the intersection of strategic insight, operational excellence, and modern governance — enabling better decisions, building stronger teams, and providing structure for sustainable growth.

Generating Strategic Insights

Orchestrating Excellent Delivery Performance

Integrating Effective Governance

Provide clarity and reduce complexity by turning data into actionable insights

Provide structure, conditions, and capabilities to perform and deliver operational excellence

Enabling confident high-quality decisions and oversight for sustainable growth


Examples where we can add value:

Examples where we can add value:

Examples where we can add value:

  • Competitive Market Analysis

  • Real-World Evidence Analysis

  • Therapy Care Pathways Design

  • Articulating USPs & Value Proposition

  • Therapy Adoption Barrier Assessment

  • Performance Dashboard Design

  • Implementing VBHC Initiatives

  • Customer & Employee Engagement Assessment

  • Business Model Innovation

  • Strategy & Investor Pack Design and Business Case Challenger

  • Health Care Unit Capability & Performance Scan

  • Scalable Organization Design

  • Performance Dashboard Design

  • Meeting Cadence Deployment

  • Employee Performance & Development Cycles

  • Managed Services & Solutions Operations

  • PMI & Transformation Management

  • Cascading Objectives To Individual Goals

  • Strategic Partnerships Implementation

  • Talent Pool Mentoring & Coaching

  • Governance & Board Readiness Assessment

  • Composing Your First Board

  • Board Committee Charter Design

  • Skills & Attributes Mapping

  • Board Information Pack Development

  • Risk & Opportunity Assessment

  • Risk & Resilience Management

  • Fractional Governance Officer Support

  • Board Observer Mandates

  • Independent Board Member Mandates

About Joost de Kinderen

As an international healthcare executive with 25 years of leadership across MedTech, Pharma, real-world evidence, and integrated care, Joost de Kinderen brings sound judgment at the intersection of clinical, operational, and financial decision-making, contributing to strategy, risk oversight, and resilience in complex, regulated environments.

Joost has experienced and learned from the good, the bad, and the ugly in different scaling business contexts. He scaled multi-site operations -from inception of a managed services & consulting unit to a mature business unit- in a corporate venture at Medtronic. He has led a Digital Health / CRO startup through turbulence and to an exit by acquisition and integration in a another scaleup at Galenus Health/Cascador Health. As Transformation Leader at Philips he merged and restructured two business units to become more lean, customer-centric, and future-proof.

Joost brings rigor, a calm, analytical, and systems-thinking approach, combined with a strong ethical compass, and experience in working across cultures and stakeholders, including clinical and industry partners. Joost fosters a growth mindset, balances daring and caring, and is currently completing the IMD Board Program to formalise his governance capabilities.He is educated as Economist, Engineer, Executive, Digital and Transformation Catalyst and Board Expert:

  • Global Executive MBA, IESE Business School, Spain, USA, China

  • MSc, Industrial Engineering & Innovation Sciences, Eindhoven University of Technology, The Netherlands

  • MA, Business Economics, Tilburg University, The Netherlands

  • Postgraduate Diploma, Digital Business (Distinction), Columbia Business School & MIT Sloan, USA

  • IMD Board Readiness Program Switzerland (current)

  • WeGrow Scaleup Mentoring program, IESE Business School, Spain

  • Certified Lean Six Sigma Black Belt

Fluent in English and Dutch, conversational in German and French, Joost is ready to engage scaling businesses on their journey to sustainable success.

How I made impact

Examples of how our advisory or management services made a real impact for our client


Generating Strategic Insights


Context

Approach

Impact


Consumer Electronic multinational - Revie of supply chain footprint to evaluate where to atjust to make it future proof

  • x

  • x

  • Identified optimal distribution center footprint and saving potential

  • Initiated a network rationalization program


CRO Scaleup - Real-World Evidence research program to provide ipharma sponsors with insights on biologics effectiveness for a respiratory condition

  • Delivered real-world evidence and strategic insights on therapy effectiveness for 3 main pharma players

  • Resulting in 6 scientific publications.

  • Delivered real-world evidence and strategic insights on therapy effectiveness for 3 main pharma players

  • Resulting in 6 scientific publications.


Largest MedTech player globally - Build an understanding why a newly introduced promising hypertension therapy does not meet market access expectations

  • Identified key contributors to poor market adoption

  • Market introduction halted, issues addressed and relaunch years later

  • Identified key contributors to poor market adoption

  • Market introduction halted, issues addressed and relaunch years later


Orchestrating Excellent Delivery Performance


Context

Approach

Impact


xxx

  • Audited hospitals, cath labs and ORs on process maturity and performance, identified improvement potential and managed services leads.

  • Audited hospitals, cath labs and ORs on process maturity and performance, identified improvement potential and managed services leads.


Corporate venture in MedTech - Launch to Scaleup

xxx

  • Built and deployed Performance Dashboards,Installed-Base Reviews, and Governance Structures for both internal and client service performance review.

  • Built and deployed Performance Dashboards,Installed-Base Reviews, and Governance Structures for both internal and client service performance review.


Corporate venture in MedTech - Scaleup to Maturity

  • Scaled operations from scratch to 30 hospital partnership sites, built onsite teams, achieving engagement scores 10% above company benchmark.

  • Scaled operations from scratch to 30 hospital partnership sites, built onsite teams, achieving engagement scores 10% above company benchmark.


Integrating Effective Governance


Context

Approach

Impact


Largest MedTech player globally

  • Prepared Risk Assessments, instituted Business Continuity plans, creating the most resilient site of the largest MedTech company globally.

  • Prepared Risk Assessments, instituted Business Continuity plans, creating the most resilient site of the largest MedTech company globally.


Political Party

  • Founded one and chaired two local chapters of a political party, oversaw election program writing, won elections, and negotiated a coalition agreement.

  • Founded one and chaired two local chapters of a political party, oversaw election program writing, won elections, and negotiated a coalition agreement.


CRO Scaleup

  • Established and managed Advisory Boards with KOLs to govern international multi-site real-world evidence respiratory research programs.

  • Established and managed Advisory Boards with KOLs to govern international multi-site real-world evidence respiratory research programs.


How we can scale together

Depending on your individual situation and needs, we tailor our service offering and mode of engagement, which may include:

  • Advisory

  • Interim & Transformation Leadership

  • Fractional CxO support

  • Governance guidance

  • Venture support

  • Independent NED Mandates

Many advisory, entrepreneurship, scaling and governance concepts used in my approach are based on thought-leadership from leading business schools I had the privilege to attend. As needed, we tap into the capabilities from the faculty and community of IMD and IESE.

Looking forward to meet and collaborate

Ready to scale and to bring clarity to your leadership decisions?
Or to exchange thoughts and to discover how to create value together?

Let’s connect !

[email protected] or +31610042119

Services are provided through Hopping Owl BV
VAT Nr BE0792763083 | Bank van Breda - IBAN Nr BE9364510906036
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